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Tuesday, July 7, 2009

Where should you put your advertisements on your site?

Hundreds upon hundreds of new bloggers and website owneres apply for Google Adsense every week. When they get accepted they immediately think that they are going to make money right away. Just as I learned when I first started blogging, this is not true.

Sure, you can make a lot of money by using Adsense, however, there are many different factors that affect how much you can make from this easy third-party advertising system.

One of these major factors is: Placement of adsense ads.
I will now explain several key points and suggestions for ad placement(this applies for any type of ad, not just Google Adsense ads).

1.)When people are browsing websites via search engine, they might accidentally land on your page. If they read it and don't find it interesting, you at least want to make a little money from their visit, so you should place an adsense unit just above your first post and below the header of your blog or website. Many times, people prefer using the "large rectangle" ad becasue it contains several targeted, and usually high-paying ads.

2. Sidebars. If you have only a right sidebar, you might not profit as much as you could be. It has been found that ads placed to the left of posts and articles perform better. I suspect that this is because every time someone finishes reading a line, their eyes move back to the left and see your ad.

3. This is the most successfull adsense placement option!! INSIDE YOUR BLOG/WEBSITE POSTS!! The reason that most people don't do this is simply because they can't. Free web hosting and blog hosting services like blogger.com don't offer an option for placing ads in content. If youdo have this option, it is best to use a medium rectangle or square unit and wrap your text around it.
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