What Color Combinations are Best for my Advertisements?

Along, with questions about ad placement(which we went over in yesterday's post), color schemes of ad questions are probably the most common questions I get.



For every blog or website, there is a specific topic about what you write about. Each topic, as a result, pertains to a specific group of people who are interested in this topic. When choosing a website or blog template, many people choose color schemes that they believe would attract people from the group that they are trying to communicate with. So, if you had a website about flowers, then most likely you would pick a template or web design with flowers, light colors, and soft patterns.



Now, I'm sure you are wondering, well how does this relate to the color of my ads? Well, here it is. The color of your ads is extremely important. It can make the difference between someone clicking on the ads and someone not even considering to read them. Many inexperienced website and blog owners use colors that stand out from the rest of the site on their ads because they simply believe that it will catch the reader's eye. This is true, but, man yo f the colors they choose are difficult to look at for more than a few seconds. Also, people know that most of the time, people who use bright colors and clashing designs are scam artists for "make money quick" schemes. So, basically, you want your ads to blend in relativcely well with the rest of your blog or website. There should absolutely be no visible border for the ads. If your background is white, make the border for the ad boxes white as well.



The background color of the ad box should be the same as the background for the rest of the blog or website. The text color should be the same and the title color may be different if you wish. However, I recommend that this difference be subtle. As for the URL, do the same thing that you did with the border. Make it the same color as the background of the ad box so it doesn't look so much like an....well, an ad.



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