How to market your blog

Today I thought I would write a post dedicated to legendary(already, and I think he's only 32) Gary Vaynerchuk. For those of you who don't know who he is, Gary is the host and creator of Wine Library T.V. Sounds insignificant right? ....WRONG. Gary is an extremely successfull businessman who knows the true power of internet marketing and how to use social media as a tool for your blog. So, this post will be about how to market your blog.

Marketing your blog, in simple terms, is business. It goes the same for all businesses outside the wide world of the world wide web(try saying that 5 times fast). Marketing is just knowing how to get your name out there where people can see it. Marketing your blog, therefore, is getting people to visit your site. Some common ways to do this include:
1. Submitting your site to search engines like google, yahoo, msn, or ask.com
2. Adding your blog to web directories.
3. Creating social media accounts and communicating with people in their niche.

Now, what's funny is that I actually ranked these three things in order of popularity. Strange isn't it? The least popular way to market your blog is by interacting with others who actually care about you(unlike google who is just in it for the business, and i don't blame them). In fact, communicating with the people that actually give a crap about what you're talking about is the #1 most important way to market your blog or your business. This was true in Gray Vaynerchuk's eyes and it holds true in my eyes as well.

Many people take for granted the fact that even 2 people in the entire world(outside of your family and friends, of course) care about you should make you the happiest person on earth. Now you might ask, well how do I get other people to like what I have to say as well? Here's how: You market. Communicate with those seemingly insignificant people through Twitter. Then, through the power of social networking, the 10 friends that those two people have will see what you have to say. Now, you have about 20 people that follow you. Those twenty each have twenty more friends. That already makes your popularity grow from 2 fans, to 400 fans.

Now, to effectively market your blog, you can't restrict yourself only to Twitter. You have to become a part of your community on facebook, myspace, linkedin, public forums realted to your niche, anything!! Hundreds of people have this mind set: Signing up is only going to get me like 10 extra site readers so it's not worth it. Well let me tell you something, those "only" 10 people have 30 or more friends each. So, my question is, why would you for a second think, that ten people caring about you, is insignificant?

Knowing all this informatio is absolutely imperative if you want to create a brand for yourself. In the words of Gary Vaynerchuk, "Legacy is greater than currency." So don't go straight for the money, go for the brand(the name for yourself within the community). This is how to successfully market your blog.

Stay tuned for our next post on taking chances in the changing economy/ and remember to subscribe