As of Today(July 11th), I will be writing a series of posts dedicated to: "How to be known as an expert." This will be post #1 and basically what I'm going to be discussing is different ways that you can gain credibility in your community or niche and become considered to be an expert. Being known as an expert is extremely helpful when you are advertising your blog. You can truthfully say,"Listen to the words of an expert by visiting my site." This applies to any topic that you write about.
Today's way to be known as an expert is this: Research. This seems so simple, but seriously, if you don't know what you're talking about, even if you have great persuasive skills, nobody's going to actaully believe that you are an expert. So, do your homework. Truthfully, this should be lots of fun. Since you already know that you should be writing or dealing with something you love and are passionate aabout, you should love spending hours and hours on other people's websites learning from them and their readers. If you aren't jumping up and down with excitement about learning something you love, then you don't love it enough, you shouldn't write about, and if you do, you're not going to be successfull because you're going to produce CRAP content.
I, unintentionally, spent hours upon hours, and days upon days, and weeks upon weeks reading other people's websites and blogs. What I found was that I actually learned twice as much from the people commenting on the blog or website than I did from the actual content.
Once you have read a couple of blogs and websites and read lots of comments, you should have a pretty good idea about who the experts are in your field. If the field is blogging(as it is for me and this site), I quickly found out that some of the experts were found at http://www.problogger.net/, http://www.garyvaynerchuk.com/ and http://www.johnchow.com/. If they truly are the experts in the field that you are researching, then they will probably come out with new content every single day. So I recommend that you read their daily posts and observe their writing style. Ask yourself questions: What makes them experts? Why do people enjoy returning to this site? Then immitate whatever they do.
And that will lead into tommorow's post about learning from the pro's.
If this post was helpful, remember to subscribe!


